Ross and Brown

Craft beer trends continues to grow

Partnership strengthened with the Craft Beer Clan of Scotland

Contract value totals £875k between the 10 breweries
25 new lines from 10 suppliers launching across Scotland
Asda stores across the country will now stock over 100 Scottish beers, ales and ciders

We are delighted to announce the addition of Aberfeldy Oatmeal & Sarah Gray’s preserves to our expanding list of clients.

The family run businesses are owned & managed by husband and wife team Sandy & Sarah Gray, we are excited about the brand potential for both products.

 

The team that helped drive a £850,000 supermarket deal for some of Scotland’s best craft breweries are planning to roll out their innovative business model across the UK.

 

Ross & Brown clients the Craft Beer Clan of Scotland have announced a major deal with Asda to stock 9 Clan Brewers in their 61 Scottish Stores.

The first NHS-run Convenience Store opened today  in Aberdeen Royal Infirmary (ARI), Aroma by Simply Fresh developed with Ross & Brown.

Ten Scottish Breweries say cheers to new ASDA listing

May 24, 2017
Ten Scottish Breweries say cheers to new ASDA listing

Craft beer trends continues to grow

Partnership strengthened with the Craft Beer Clan of Scotland

Contract value totals £875k between the 10 breweries
25 new lines from 10 suppliers launching across Scotland
Asda stores across the country will now stock over 100 Scottish beers, ales and ciders

As the trend for craft beer continues 10 Scottish breweries have now secured deals with Asda to stock a variety of new products, with a contract value of £875k between them.

Now, with a total of 25 new craft beer lines launching on shelves from the 10 suppliers, Asda continues to support the Scottish brewing industry as the demand for craft beer continues in Scotland.
The new deal means that Asda stores across Scotland will now stock over 100 Scottish beers, ales and ciders, as customers look for more premium drinking experiences from local brands.
As well as working with the likes of Deeside Brewery, who’s Lager 500ml is exclusive to Asda, Belhaven Brewery, Alechemy, Wooha, Lerwick and Heather Ale Williams Bros, the supermarket has also built a relationship with Craft Beer Clan to recruit the additional four craft beer lines from; Black Isle, St Andrews, Bellfield and Tempest.
Asda has worked closely with the Craft Beer Clan, utilising their expertise in the market and Scottish brewery contacts to secure a range of unique beers that offer customers drink experiences with authenticity.
The majority of the new lines will be available in 330ml format, as the smaller single serve bottles and cans soar in popularity. It’s not as simple as transferring existing brands into smaller packaging; it’s about creating new, exciting and innovative products, which can be seen by the new variants being stocked on Asda shelves.
Asda has set its sights on becoming the biggest craft beer retailer in the UK, and with 100 plus breweries in Scotland alone, it’s clear the demand for Scottish real ale and craft beer is still bubbling away. Particularly for the 10 Scottish breweries who are all celebrating after securing impressive new deals with Asda to stock a variety of beers in stores across Scotland.
Heather Turnbull, Asda’s regional buying manager for Scotland, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particularly ones which come from local brands.
“The new lines we have launched are all premium quality and will give customers a more local choice, with a variety of flavours to suit every palate and occasion.”
Chris Miller, director at the Craft Beer Clan of Scotland, said: “The Craft Beer Clan works hard to promote Scottish craft beer at home and abroad, and it's fantastic we’ve been able to work with a major retailer such as Asda.
“The craft brewing sector is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland's reputation as a world-class producer of drink.”